It's Worth It
Why should you invest in our products?
We source more than 300 different ingredients from over 68 countries. The best organic ingredients come from all over the globe – and Tata leaves no stone unturned to find the best. We believe in quality over quantity – that means no mass-produced ingredients. When we need Prickly Pear Cactus, we know the best place to get that is the Galapagos Islands, because they love the sun (and they also help feed the iguana population there too). So, we go there. And if it’s not available due to a tropical storm, you may notice we are out of stock, because we make zero compromises on our sourcing. In fact, we spend up to 75% of our costs on raw ingredients for certain formulations—so you aren’t just paying for a pretty bottle, you’re paying for what’s inside.
Most brands will get clinical feedback on a raw ingredient and put the bare minimum in the formula to deliver just the bare amount of results possible because that’s the most cost-efficient way to make products. But we believe more matters. If science shows that a result requires a minimum of 0.1% you’ll likely see much more than that percentage (and anywhere from 2-4X what our competitors put in) to deliver what we find is the absolute best possible result to our clients.
Did we mention we believe that more matters? Nobody puts as many ingredients in one bottle like we do. You’ll see that illustrated most in our HPI number you see on your bottle—that stands for High Performance Ingredient and we have upwards of 40+ in any given product. The whole single ingredient approach is great if you want one benefit, but since when did you ever want just one of anything?
To pack so many ingredients at high levels of concentrations (with an all natural preservative system) is pretty much the hardest engineering equation you’ll ever encounter. Lucky for us, we have some of the smartest batch masters and chemists in the country to tackle them on a daily basis.